Know Exactly What You're Getting. Every Month.
Your patients are searching for answers before they ever book. My retainers make sure they find yours: clear, medically accurate content that helps them feel seen, understood, and ready to trust you. Every tier lists exactly what lands on your desk and when, so you never wonder what you're paying for.
Start With What's Costing You the Most
Three Clear Tiers. Every Deliverable Counted.
Every retainer begins with a one-time Practice Launch and a 3-month minimum, so you have time to see real growth and feel what it's like to have marketing off your plate.
Starter
Your monthly investment$3,000
Solves: being invisible when local patients search.
When someone searches "lip filler near me" or asks an AI assistant who offers microneedling in their city, Google and AI tools look for practices with fresh, specific, trustworthy content. Starter builds that every single month.
Included each month
- 4 SEO blog articles. One per week, each built around a treatment or patient question your ideal patients are actually searching, such as candidacy, downtime, aftercare, or cost. Accurate medical terminology that still reads warm and human.
- Google Business Profile management: 4 posts, 1 per week. You send the photos. I write keyword-optimized copy so your Maps listing stays active, current, and specific to the treatments you want to be known for.
- Monthly SEO strategy session. A 45-minute virtual call to review what's working, choose next month's topics, and map content to your booking goals and seasonal promotions.
- Monthly performance report. Real numbers from your Google Business Profile (views, calls, website clicks, and direction requests) and from Google Search Console for every article (how often it appears in search and how many people click). Measured against your starting baseline, so you can see exactly what the content is doing for your practice.
You provide: photos for your Google posts, your treatment menu, and approvals within 3 business days.
Growth
Your monthly investment$5,000
Solves: patients who find you once and don't come back.
Most of a medspa's revenue comes from patients who return. Growth keeps you visible and adds the piece that brings patients back on schedule: consistent, educational email.
Everything in Starter, plus
- 4 patient emails a month, 1 per week. Treatment-interval reminders, seasonal skin education, membership and package updates, and promotions written to inform, never pressure.
- Email strategy built around your treatment calendar. Each send connects to that month's blog topics so every channel tells the same story. Email clicks and booking clicks are added to your monthly report.
- Quarterly strategy review. A deeper look every 90 days at what's bringing patients in and what's bringing them back, with a plan for the next quarter.
Authority
Your investmentShared during your 1:1 strategy call
Solves: social media that drains your team's time and puts patient privacy at risk.
The full system. Search, email, and social all speak in one voice, so wherever a patient meets your practice, the message is consistent and the trust is already there. Tailored to your practice's size, locations, and channels.
Everything in Starter and Growth, plus
- Monthly social media copy. 12 captions a month with post ideas and themes aligned to your monthly goals and blog topics.
- Weekly social channel monitoring. Once a week I review comments on your main channels, flag anything that needs your clinical team, and provide approved reply language written to protect patient privacy. A weekly review, not live, around-the-clock community management.
- Social insights in your monthly report. Which topics patients engage with, so next month's content is built on what's working.
Your Practice Launch
Great content starts with knowing your practice inside and out. Before your first article goes live, I spend focused time learning your patients, your voice, and where you stand today, so everything I create from month one is built on strategy, not guesswork.
- Discovery call and brand voice review. How you speak to patients, and how you want to be known.
- Treatment menu and ideal patient deep dive. The treatments you want to grow, and the questions your patients ask before booking.
- Keyword research and a 90-day content map. Your first three months of topics, planned and mapped to your booking goals.
- Google Business Profile audit. Categories, services, and listing details reviewed and cleaned up.
- Analytics setup and your baseline report. A snapshot of where you are today, so every monthly report shows exactly how far you've come.
- A HIPAA-aware approval workflow. A simple, clear process for reviewing and approving every piece before it goes live.
One-time investment: $1,000 for Starter and Growth. For Authority, your launch is included in your custom quote.
Focused by Design
To keep every tier focused, retainers do not include graphic design, photography, video editing, posting or scheduling to social platforms, paid ads, technical SEO or link building, or website page rewrites. Website and service page rewrites are available as a separate project.
Website & SEO Service Page Rewrites
Deep, research-heavy work: competitor research, keyword strategy, and full page rewrites that take focused time outside monthly content delivery.
Starting at $850 per page. Full-site packages available.
Content Editing: You Shoot, I Edit
Send your raw footage and get back finished, ready-to-post content. No filming required on my end.
Starting at $1,500 a month for up to 10 to 12 finished pieces, or $150 per video
A Strategic Partner, Not Another Employee to Manage
- Monthly retainer, card on file. No hourly invoices, no surprises.
- A 3-month minimum. Real growth takes time. Three months gives you room to see the results, and to feel what it's like to hand this off so you can stay in your lane with your staff and your patients.
- One point of contact. One clear turnaround window.
- Reporting you can trust. Monthly numbers pulled straight from Google, measured against your starting baseline.
- A very limited client roster. Once my roster is full, new practices join a waitlist. That way every client I work with gets 100% of my focus and energy.
- HIPAA and FTC aware. Written by a HIPAA-certified writer with 25+ years in the beauty and aesthetics industry. Final clinical and legal approval always stays with your practice.
Ready to Be the Practice They Find, and the One They Come Back To?
Book a free 30-minute strategy call. We'll look at where you're visible now, where patients are slipping away, and which tier fits.
Book Your Free Strategy Call