Hi, I'm Julieann. I've lived in the beauty industry since 1999, and I'm about to become your favorite part of running your practice.

Here's the short version: I've owned a salon. I've worked the chair. I've run content and strategy for a busy Orange County medspa. I have a Bachelors of Science degree in Media Communications and I'm HIPAA certified. Now I write the content for medspas and aesthetic practices so you never have to stare at a blank screen wondering what to post.

Here's the version with all the good stuff in it, if you've got a minute.

I didn't learn this industry. I lived it.

I started in the beauty industry in 1999, and I've never really left. I've been behind the chair, I've owned my own successful salon, and I know exactly what it feels like to run a business where your clients trust you with something personal. That trust doesn't happen by accident, and it definitely doesn't happen with content that sounds like it was written by someone who's never stepped foot in a treatment room.

Then I went inside the industry from the other side of the desk.

I spent years as the Director of Content, Strategy, and Copy/Marketing for a busy, successful medspa in Orange County. That means I've sat in the exact seat your marketing decisions come from. I know what it's like when the phones are ringing, the schedule is packed, and content is the last thing anyone has time to think about. I've solved that problem from the inside, not from a course I took on how medspas work.

So when I say I get it, I mean I actually get it.

  • 26+ years in the beauty and aesthetic space, as a licensed professional and a business owner.
  • Director-level experience running content and strategy inside a real, busy medspa.
  • Degree in Media Communications, so the strategy behind the pretty words is just as solid.
  • HIPAA certified, so patient-facing content is always handled the right way.

What working with me actually feels like

I'm upscale, but I'm not stuffy. I'm from California, so I'm easygoing and friendly, but don't mistake that for anything less than get-it-done. I want to be the person you text a random idea to at 9pm, and the person who has it turned into a polished caption by morning. I want you to feel like you have a strategic partner in your corner, not a vendor you're managing.

My clients don't get content that needs to be double-checked, cleaned up, or Googled to make sure it's HIPAA-safe. They get content that's ready to post the moment it lands in their inbox. That's the whole point. You should be spending your time with your clients, not writing captions about them.

Ready when you are

If you're a medspa, cosmetic dermatologist, or upscale salon looking for someone who actually understands this world, not just markets to it, let's talk.

Book a call or see my work first.