If you’ve ever stared at a blinking cursor trying to write a blog post for your practice… and then given up 20 minutes later to see your next patient… you’re not alone.

And honestly? You’re exactly why I exist.

You didn’t go to school to master subject lines, SEO, and Instagram captions.
You went to school to take care of people.

My job is to craft the words that help them find you.

But First, Coffee: Meet the Storyteller Behind Your Practice’s Voice

Hi, I’m Julieann, founder of Creative Copy & Coffee, a medical copywriter for private practices, a healthcare content writer, and your quietly obsessed private practice marketing consultant who thinks way too much about how your patients read your website at 11:47 p.m. on their phone.

I’ve spent the last 10 years in marketing, writing for the healthcare, tech, and aerospace industries.
I’ve sat in on strategy meetings, translated complex concepts into plain language, and helped brands connect with real humans on the other side of the screen.

Now, I’ve taken everything I know about storytelling, SEO, and human behavior and poured it into one purpose:

To help private practices like yours speak clearly, compassionately, and confidently online—so the right patients feel safe choosing you.

My Story: From Blinking Cursor to Clear, Confident Copy

If we were sitting across from each other, coffee mugs in hand, this is what I’d tell you.

I’ve always been the person people come to when they don’t know how to say something important.

A difficult announcement.
A heartfelt letter.
A website page that needs to sound like them… but better.

Over the past decade, I’ve written for industries where clarity isn’t optional:

• Healthcare

• Technology

• Aerospace

Those worlds share one thing: what you say, and how you say it, matters.

For healthcare, especially, the stakes feel different. Your words don’t just sell a product; they shape how a scared, overwhelmed, or exhausted human being feels about getting care.

That’s why I chose to specialize in private practices, where care is personal, relationships are long-term, and physicians, dentists, surgeons, and providers genuinely care about the people in their care.

I write for:

• Plastic surgery and aesthetics practices that want to attract patients who value safety, ethics, and subtle, beautiful results.

• Upscale dental practices that are tired of sounding like every other “family-friendly” office in town.

• Dermatology clinics that want to educate and empower, not scare their patients with WebMD-level anxiety.

• Other private healthcare professionals who want their online presence to match the level of care they provide in person.

What lights me up is this:

When a provider tells me,

“Patients come in and say, ‘I felt so much calmer after reading your blog. I knew you got it.’”

That’s the sweet spot, where storytelling, strategy, and patient care overlap.

What “Creative Copy & Coffee” Really Means

The name isn’t just cute branding. It’s the perfect picture of how I work with you and your practice.

The Coffee: Warm

Human Connection: aligned

Coffee is how we begin...whether literally or metaphorically.

It’s:

• A Zoom call where you finally exhale and admit, “I can’t keep doing my own marketing.”

• A conversation where you talk and I listen to your story, your values, your vision for your practice.

• A relationship built on honesty: what’s working, what isn’t, and what you really want your patients to know.

I’m here to listen deeply to:

• Why you started your practice.

• The types of patients you want more of.

• The kinds of cases you no longer want to take.

• The way you want people to feel when they find you online.

The Copy: Strategic, Professional, Results-Driven

Once I know you and your practice, the strategy kicks in.

This is where “healthcare content writer” and “private practice marketing consultant” meet:

• We uncover your core messages—the things you want to be known for.

• We identify your target patients—in real human terms, not just age and zip code.

• We map your patient's online journey—from their initial search to their first appointment.

Integrating SEO so that keywords like 'best plastic surgeon' or 'best dermatologist/dentist in... (insert city)' will become more than just search terms; they are entry points for patients seeking your expertise. Without effective SEO, each missed click or unranked page represents potential patients not finding your services, meaning lost opportunities and decreased patient engagement. Let's ensure your practice is visible where it matters, attracting the right patients with well-placed words.

It’s not just “pretty words.” It’s intentional copy that helps patients:

• Feel seen and understood.

• Trust your expertise.

• Take the next step; whether that’s booking a consult, calling your office, or finally scheduling the treatment they’ve been putting off.

Together: Content That Feels Authentic and Performs

Creative Copy & Coffee is where approachable, human storytelling meets serious marketing strategy.

Your content should never sound like a robot wrote it, and it shouldn’t sound like a rushed paragraph someone threw together between patients.

It should sound like you—on your best, clearest, most grounded day.

How I Work With Private Practices (Without Adding to Your Overwhelm)

If you’re a high-achieving practice owner or clinician, this might sound familiar:

You’re answering emails at 10:00 p.m.
Your staff asks if you’ve seen the latest batch of website edits.
There are a few half-written blogs in your drafts from three months ago…
…and somewhere in your Notes app is a list of “content ideas” you’re too tired to touch.

You’re constantly “on.” Everyone relies on you.
And carving out three hours to write a blog post? That feels laughable.

That’s where I come in.

1. I Start With Listening, Not Templates

There are a lot of “generic” healthcare copywriters out there who swap names, locations, and a few adjectives and call it a day.

That’s not how I work.

I begin with:

• A discovery call where we talk about your specialty, ideal patients, and goals.

• A brand questionnaire that captures your voice, values, and no-go language.

• A review of your existing content to identify what’s working and what’s not, so we can refine it accordingly.

2. I Write Patient-Centered, SEO-Informed Copy

Every blog, page, or email is built on:

• The questions your patients actually ask.

• The fears they have but don’t always say out loud.

• The words they use when they talk about their concerns.

I blend that with SEO best practices so your content is optimized for phrases like:

• “Best way to prepare for a tummy tuck”

• “best way to whiten teeth”

• “Best Dermatologist for anti-aging in (insert city)”

…while still sounding like a real, compassionate human wrote it.

3. I Respect Your Time and Your Expertise

You don’t need another thing on your plate. So I:

• Handle the research and draft creation.

• Provide you with clean, easy-to-review copy, including suggested headings, meta descriptions, and CTAs.

• Invite one clear revision round where you can tweak medical details or add nuance.

I ensure a one-week turnaround for drafts and a 48-hour window for revisions, respecting your busy schedule. Always respect your clinical judgment and recommendations.

You’re the expert on medicine.

I’m the expert on how your patients read, click, and decide.

What I Offer (Right Now, For Practices Like Yours)

Through Creative Copy & Coffee, I offer four signature services designed specifically for private practices:

1. SEO Blog Writing for Private Practices
   Long-form blogs (1,200–2,000 words) that educate, build trust, and support your SEO so patients can actually find you.

2. Long-Form Articles & Patient Education Content
   Thoughtful, in-depth content that positions you as an authority while staying accessible and compassionate.

3. Social Media & Email Copy
   Patient-centered posts and email sequences that build ongoing connections with past, current, and future patients.

Each project is customized, but the heartbeat is the same:
respect for your time, your patients, and your practice.

Where to Find Me (Yes, I’m on Social With Coffee in Hand)

If you want to see what it looks like behind the scenes of a private practice healthcare content writer’s world, come say hi:

• Instagram – @CreativeCopyandCoffee
  Coffee-fueled writing sessions, behind-the-scenes of client work (HIPAA-safe, always), and quick tips for elevating your practice’s content.

• Facebook – Creative Copy & Coffee
  Bite-sized marketing advice, content ideas, and encouragement for practice owners who are tired of doing it all alone.

• LinkedIn – Creative Copy & Coffee
  Thought leadership on private practice marketing, patient-centered messaging, and content strategy for healthcare professionals.

Ready to Stop Stressing About Content?

If you’re tired of:

• Staring at a blank screen when you know you “should” write a blog…

• Wondering if your website is actually connecting with the right patients…

• Feeling guilty that your marketing keeps falling to the bottom of your to-do list…

…let’s change that.

You don’t need to do it all yourself.
You just need the right storyteller in your corner.

Let’s grab a virtual coffee and talk about your practice’s story.
Click here to schedule a call and explore how we can collaborate to create content that feels authentic to you; and speaks directly to the patients you want to serve most.